Found at one are a specialist SEO agency that have a history of delivering comprehensive SEO services to a vast array of different industries including health, construction, finance, retail and more. SEO is at the heart of what we do, in fact it’s where our name comes from, so to say we live and breathe it is an understatement.
An acquainted SEO agency
Our SEO team are able to provide you with an honest assessment of your sites technical SEO performance, backed by years of experience in the industry. Our team are always keeping up with the latest industry insights and algorithmic changes of the search engines, and are well equipped with industry leading tools, so you can rest assured that your businesses organic performance is in the best hands.
The importance of SEO
Chances are if you’re on this page, you already know the importance of SEO. Organic search is incredibly competitive. Everyone wants to be at the top of Google, and for good reason. Research indicates that 96.2% of clicks through to a site organically go to the top 10 search results. In fact over 70% of clicks go through to the top 4 search results, half of which go to the number one spot, so it really does pay to be found at one. The competitive nature of SEO means that in reality you need a specialist team to be working on it for you. Why? Because It’s more than likely that the businesses in the top search results have invested in a specialist SEO agency themselves.
Search Engine Optimisation, otherwise known as SEO is the process of making contextual and technical changes to your website in order to elevate your position on search engines like Google. As we mentioned before, elevating your position on the search engines naturally comes with an increase in traffic, so it can be pivotal for many businesses.
There can be a number of reasons why your organic traffic has dropped and it depends on how quickly you’ve seen dips in your organic traffic. The key here is to not panic and make any drastic changes whether that be to your site itself or to your current SEO team. If you’ve seen a gradual dip in traffic over time then in most cases there is nothing to worry about. Dips in organic traffic typically mean dips in ranking, and we find that in most cases it’s not that you’ve done anything wrong, its more that your competitor has undertaken a more aggressive SEO strategy which has caused their ranking to elevate above yours. It can also be due to a core algorithm update which Google brings in periodically. In both cases work needs to be done to elevate your rankings.
If you have had a dip in traffic that’s pretty sudden and hasn’t recovered after 2 or 3 days then there could be a number of other reasons why your traffic has dropped. In most cases we find that accidental changes by your webmaster have been made such as to the robots.txt file or noindex tags too. In very rare cases your site may have been given a manual penalty or removed from the SERP due to malware, both of which can be checked through Google Search Console.
In the SEO world, “it depends” is a common answer met with most questions. As frustrating as that can be, it really does depend. The way the business marketplace is going, we’d argue that every business needs SEO, or certainly needs to be investing a proportion of their marketing budget on it. But the biggest one is can your business handle more enquiries/sales? If it can, then we’re always happy to work with you and would recommend implementing an SEO strategy to increase your leads. If not, then you may be entitled to delay investments in search engine marketing because when done correctly, you will increase your leads. However we would always recommend keeping an eye on it as more and more consumers are searching online than ever before.
We hate saying it, but also kinda love it…it depends. In our experience you’ll need a minimum of 6 months work to see results but this can happen slower or quicker depending on the budget allocated, industry competitiveness, and a whole variety of other things. Local search terms typically take less time to rank for than national search terms which is down to the competitiveness, so in incidents you may see results earlier.