Social Media Liverpool
We can increase your brands appeal and engagement through social media marketing.
Social Media Agency in Liverpool
Social media has completely revolutionised many facets of daily life. On average, we spend 3 hours a day on social media, meaning that almost 20% of our waking hours is spent working out those thumb muscles, with many of us being guilty of spending a heck of a lot more than that (we’re not judging 👀). With all that time spent, it presents a fantastic opportunity for us to connect with our audiences, but it doesn’t come without its challenges.
Here at found at one, we employ a range of social media marketing methods to drive your brands social media profile and ultimately your brands appearance. With every new client we take on, we undergo research within your brand and the industry it operates in to gain an insight into your audience and develop a personalised strategy thats engaging and conveys your brand values the best way possible. We’re committed to providing social campaigns that deliver for our clients, but our solid commitment and unrivalled enthusiasm for your brand is what makes us different.
It truly is an epic tool to engage your audience, and that is our aim. Producing fantastic content is one thing, but reaching and engaging your audience is another, which posits social media marketing as a brilliant method to increasing brand exposure, brand image and ultimately, sales.
Channels we work with
Facebooks had its fair share of bad press in recent years, with many dubbing it the mum and dad network due to its sharp decline in Gen Z usage and incline in Boomer usage. The network is still dominated by the younger audience, and the undisputed king of social networks when it comes to usage. With over 2.5 billion users and over 1.6 billion of those being daily users, it isn’t a social network to be overlooked.
Instagram has seen huge growth in recent years and is an extremely attractive platform if you’re looking to target younger audiences with over half of its users under the age of 34. 2020 will see its 10th anniversary and is set to increase on its 53 minute average daily usage rate. With 90% of its users following a business page, its a platform with plenty of opportunity.
With 66% of its users male, many have deemed Twitter a mans world. Twitter is an extremely popular platform for discovering news, with almost a quarter of its users being journalists, its posits a great opportunity for reactive news jacking strategies. It is also noted that 67% of all B2B’s are using Twitter as a digital marketing tool, presenting itself as a platform well worth consideration.
We love LinkedIn. LinkedIn is a fantastic B2B social network and a brilliant lead generator if used correctly. It has 660 million users worldwide and is the second most popular platform for B2B marketers behind Facebook but it is our personal favourite. Here at Found at one, we offer both company page management and Linkedin profile management services to our clients.
The second most visited site after Google, YouTube is a brilliant channel to market your brand with this stat alone. We’re all aware of the streaming revolution being in full flow, but with Netflix not currently offering a a digital marketing platform, YouTube fills that void, especially since it accounts for two thirds of premium content viewed on devices among millenials.
Why you need a social media marketing agency
Back in 2018, Facebook’s Mark Zuckerburg revealed algorithm changes to the social network in order to encourage more meaningful social interractions. This was seen by many within the digital marketing landscape as a pushback on brands that were pushing content by the bucket load, with minimal and meaningless engagement or “passive engagement”. We’ve all done it, mindlessly scrolled down the never ending news feed consuming a plethora of uninspiring content and falling victim to the many clickbait articles on the way there. Finding those meaningful interractions, with friends, family and brands that you really care about was like finding a needle in a haystack! This actually caused a big issue with Facebook, as many migrated to other platforms. The update which made for a better experience for users, made it even harder for brands to connect with their audiences, thats why it requires an agency with experience, expertise and up to date knowledge of the latest algorithm changes, strategies and insight to manage your social media marketing efforts.