Niche motor insurance provider Staveley Head provide insurance for a multitude of different markets including campervans, motorhomes, taxi’s and HGV’s, and required improvement on their organic reach.
Found at one focussed on the areas of Digital PR, Social Media and Blog Writing in order to increase traffic to the site and increase reach.
Content that... drives ✌️😉
Staveley are well known for their Campervan and motorhome insurance, so that’s primarily what we focussed on. We deep dived into their audience studying where their audience are, what they like and what trending topics were being spoken about. We produced content based on this, gaining a 22% increase in traffic to the blog.
Through Social Media, we produced a combination of organic and paid strategies which resulted in a combined 32% increase in followers across Facebook, Instagram, Linkedin and Twitter. Engagement levels had also increased by a whopping 39%
Digital PR that took off 🛫
Staveley Head also specialise in Taxi Insurance, and so it was important for us to try and drive attention to this with a combination of social media posting, specialised content as well as backlinks. To get backlinks, we decided on a PR campaign which researched the drop-off charges specifically with Taxis.
The campaign took off, achieving a huge flurry of backlinks from some of the most prestigious media outlets in the country, including:
This is Money